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Celebrity Bingo?

gala is endorsed by sharon osborne - join now for your complimentry £10 game of bingo

Celebrities have been enjoying bingo for many years and in 2005 some of Britain’s best loved household names showed their support for charity ‘Bingo for Breakthrough’. Celebs including Bruce Forsyth, Vernon Kaye, Tess Daly, Cilla Black and Calum Best got together as part of National Breast Cancer awareness month.  
   

In 2006 celebrity involvement in bingo went one step further as Gala Bingo signed Sharon Osborne to be the new face of their online bingo site, and her face was all over the advertisements and Gala’s home page. In early 2007 UK online bingo operators Foxy Bingo signed Katie Price to front the launch of a new bingo game. 

With the help of Katie, Foxy Bingo has become one of the is now one of the largest UK online bingo sites with over 200,000 members and over 1000 regularly playing at one time. To repay Katy for some of this success Foxy Bingo are also supporting The Disability Foundation and Vision Charity - charities selected by Katie Price. Bingo players raised over £8,500 in the Charity Bingo Room, where 50% of all purchased cards go to charities.

At this point celebrity bingo endorsement really seamed to be taking off. However it has been reported that Gala Bingo, was considering dropping the celeb star of ‘The Osbournes’ and the X-Factor Sharon Osborne, as a brand ambassador.

The UK bingo company seemed have doubts about the whole idea of celebrity endorsement, and questioned if

Sharon was the correct type of celebrity. Apparently their marketing strategy needed to focus on younger bingoers.

This change in strategy rethink could be due to the rapid growth of new

UK bingo operator FoxyBingo. Foxy are successfully promoting its online bingo product with younger celebrities, such as Jordan, aka Katie Price and WAGs (wife and girlfriends of footballers) and stars of ‘the Better Half Boutique’.

This entry was posted on Tuesday, September 25th, 2007 at 5:05 am and is filed under Bingo Chit Chat, Bingo Debate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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